tag:blogger.com,1999:blog-10600971137503326872024-03-05T16:51:45.042-08:00medium communicationsabolishing mediocrity in internal communications mediaDante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-1060097113750332687.post-50398039059096008242012-05-07T18:07:00.005-07:002012-05-07T18:13:21.140-07:00Does your communications team have a "weapons" specialist?No, I'm not talking about actual weapons, but I'm sure you already knew that.
I'm talking about a subject matter expert in the art of communications tools and technology (the "weapons" of a communicator), such as your intranet, enterprise social media, and other tools that enable the rest of the team to focus on communicating.
Ten years ago, your communications team needed to be the best Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com2tag:blogger.com,1999:blog-1060097113750332687.post-50775963114710035772012-04-10T10:51:00.003-07:002012-04-10T10:51:52.023-07:00When it comes to the social enterprise, don't ask "why?", ask "why not?"In a recent research survey, consulting firms Gagan MacDonald and APCO Worldwide found that 51% of companies of 500 employees or more have already implemented some time of Internal Social Media (ISM) tool. Perhaps more importantly, their research found that 58% of employees would prefer to work for a company that uses ISM.
This quantified information comes in handy for me as I continue to find Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-1364393587679522752012-01-24T17:15:00.000-08:002012-01-25T07:35:34.668-08:00Don't let #McDstories McRuin your enterprise social media plansIn my line of work, I spend a lot of time allaying fears.
I'm constantly reassuring my clients that they should take a chance and get involved in social media. "You've got to let your guard down," I say. "Be honest, transparent and humble, and constituents will reward you with loyalty and support. Put yourself out there."
Usually it's good advice.
That's why the recent #Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-84615309874538670402011-12-12T17:20:00.000-08:002011-12-12T17:21:14.096-08:00All I want for Christmas is ERP and social media data integration
Seems like SAP is on the road to giving me exactly what I want for Christmas, starting with their own Social Media drill down tool:
SAP Invades Radian6 Territory with Social Media Drill-down Tool - ReadWriteCloud.
With SAP entering the fray of Social Media analytics, and already being so deeply embedded with so many customer's internal information (such as HR, Org Management, Customer Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-57956070561372948852011-11-03T13:56:00.000-07:002011-11-03T13:56:36.074-07:00Google's mistake demonstrates why they ruleI've always admired Google's approach to business and how they communicate. They're straightforward, simple and honest. And as a result, I've often referred to their style when counseling my clients on how to internally address business "issues" they're faced with.
Too often the client is hesitant to transparently communicate about whatever the problem is. Heck, they almost never want to use theDante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-10485587537974977282011-10-04T17:56:00.000-07:002011-10-05T06:53:34.277-07:00Have social media statistics and authority lost their value?After reading an interesting blog post in the Harvard Business Review titled "Return on Influence, the New ROI", I was feeling quite proud of myself for actually keeping up with the HBR.
I was taken in by the author's claim that she had created a new metric ("Return On Influence", or ROI - I know, it's confusing), whereby she identifies the value of a single fan/follower of her client, Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-56428868632482043792011-09-26T18:13:00.000-07:002011-09-26T18:21:41.540-07:00Unisys leverages social media to share knowledge and increase engagementI just read a well written article in Bloomburg Businessweek about how Home Depot is using social media to engage their customers. (Special thanks to the Social Media in Organizations group on LinkedIn for the reference).
I've read similar articles in the past, and always wondered, how can these lessons be applied to businesses for internal use? What are some creative ways that businesses can Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-34991990986640362011-09-16T15:00:00.000-07:002011-09-16T15:00:12.231-07:00Technology doesn't change the truth: Honesty isn't easyAs you may have heard, Research In Motion (RIM) posted disappointing results this week. It seems consumers and enterprises are abandoning BlackBerry in favor of the coveted iPhone and Android smartphones.
Raise your hand if you're surprised. Didn't think so.
I, for one, couldn't wait to dump my old Storm for an Android. For me, the BB operating system (OS) is just too clunky, and the Android OSDante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-18278533403398701272011-09-14T06:33:00.000-07:002011-09-16T15:02:54.647-07:00Society for New Communications Research Launches Study To Examine the Use of Social Media “Behind the Firewall”
Here's something that's well timed:
Society for New Communications Research Launches Study To Examine the Use of Social Media “Behind the Firewall”.
It's about time we get some numbers pertaining to how companies are using social media and technology internally. I was just reading a recent Pew survey regarding usage of smart phones and "apps", and couldn't help but notice that, while 38% ofDante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0tag:blogger.com,1999:blog-1060097113750332687.post-80430965250757988462011-09-08T14:55:00.000-07:002011-09-26T17:52:37.634-07:00Technology doesn't engage people, people do
I recently rolled out a social media platform for a client to improve internal communications and, among other things, further engage employees with senior leadership and the company overall.
After a couple weeks of limited responses from employees, one leader asked me, "Why aren't our people getting more involved in the blogs?"
I quickly responded, "Because blogs don't engage people, Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com1tag:blogger.com,1999:blog-1060097113750332687.post-53289741042118036662011-09-07T05:48:00.000-07:002011-09-08T09:30:08.346-07:00Welcome to medium communicationsHere it is, yet another blog about communications and communication media.
I'll use this space to post musings about social media buzz, but I'm going to look at things in the context of the internal corporate communications space. Specifically, how can these new technologies help businesses communicate to and with employees? How can they help business leaders engage with their people, Dante Ragazzohttp://www.blogger.com/profile/12375549073056496336noreply@blogger.com0